MyClick; a mobile media convergence technology utilizing photo matching, digital content and customer relationship management platforms to form a mobile media platform, was launched in Hong Kong in May 2006. MyClick became the first mobile media services platform to use photo-matching technology in Asia Pacific. MyClick launched in Mainland China during September 2006.

MyClick is a global pioneer for mobile marketing. It brings new interactivity to all visible media, using the "pull" not "push" method to provide the end-user with information. MyClick users can select what information they want and when they want it. Wherever the end-user is, he or she only needs to take a photo with their camera phone of a MyClick frame within some visible media, such as an Internet advertisement, magazine, computer screen, advertisement leaflet, posters displayed in stores, television, out door advertisements or even the a MyClick frame on product packaging. MyClick provides the digital world to the mobile user with just one click of a button. The user can immediately receive all the information and details of special promotions of the product and the service advertised. For those end-users using mobile phones without a camera feature they can input the consumers' code, which can be found under the MyClick frame, to connect them to the related mobile website, obtain information and promotion details.


MyClick is a strong interactive mobile platform. Whilst every end-user is their own "mouthpiece", they can simultaneously enter the mobile worlds of others through MyClick and relish the experience of sharing and interacting with them.


MyClick has attracted the attention of media from Hong Kong, China and Europe and has received extensive coverage, including our Chairman Mr. Peter Tsang recently being interviewed by PowerLunch of CNBC Europe in London. MyClick is highly acclaimed in the industry, winning the 2006 APICT Award for General Applications of Communication Technology and the 2006 HKICT Gold Award for Wireless Technology. These awards support MyClick as an influential leader in the mobile marketing arena.